What’s with the heated labeling of food lately? It seems rhetoric normally found on cable news, talk radio and the blogosphere is seeping into our food products. Naturally, hot sauces always held a kick, but spaghetti sauce? At the grocery store I came across a label that said ARRABBIATO. What’s that? Well, I know enough Godfather Italian to understand the sauce is angry. Why would you want an angry spaghetti sauce? Would it not guarantee heartburn and indigestion? It makes as much sense as having a surly beer.
Surly is a local brewery here in the Twin Cities. In its arsenal are favorites like Furious, Bender, Cynic, Bitter, Darkness and Smoke. I do have to draw a line at Abrasive. Do I really want to drink something that shares the same adjective with products that unclog sinks?
Where are we going with this? Will the labeling of products eventually move to more nuanced emotions? Are we going to see cantankerous spinach dip and feisty vegetable spread? What about easily offended brie, moody mango and ill humored eggs?
Speaking of foods with attitude, did you know NLF Hall of Famer Mike Ditka has partnered Mendocino Wines to offer his own unique line of Chardonnay, Pinot Grigio, Merlot, Cabernet Sauvignon and his signature Kick Ass Red. Ditka actively participated in creating the product and believes his wines provide a wonderful compliment to NFL Hall of Famer Mike Singletary’s line of cheeses: Hail Mary Havarti, Fourth and Feta and Monterey Omaha Cheddar Jack… Jack……. Jack!